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To celebrate our beautiful planet on EARTH DAY next week, we’re getting to the bottom of baby and face wipes by looking at what’s good for both Mama Earth, ourselves and our babies.
[Drum roll]
Ladies and Gentlemen, Parents & Grandparents to be, lovers of the earth, get set for life changing, earth friendly information to help you with one of the essentials needed for life with a baby (or without).
WIPES.
Wipes become an absolute necessity when you have a baby. You always need them on hand. They live in your nappy bag, car, pram and follow you on the gloriously messy journey of parenting. They can save the day from an unexpected variety of cleaning mishaps; from a baby ‘code brown’ to spilling your coffee on your only clean, white top enroute to work. This might explain why disposable wipes are a booming industry that grows 6 – 7% each year. *
We invite you to think about where these disposable wipes end up after their convenient debut in life. Let’s take a moment to ponder the simple choices we can make to keep baby clean and Mother Earth happy.
Disposable wipes are part of the world of ‘sneaky’ plastics. A bit like tea bags, wipes don’t ‘look’ like plastic, but typically they are made from polyester, an oil-based plastic that won’t biodegrade. These either fill up landfill or if flushed down the loo, they turn into the Stephen King like greasy monster of a problem known as ‘fatbergs’.
To complicate matters, brands often ‘greenwash’ wipes to make their product sound good for the environment by using slogans such as ’flushable’, ‘biodegradable’ and ‘natural’, when in reality, they are not. Standard wipes are often loaded with toxic ingredients: fragrances, paraben, phenoxyethanol and more which are harsh on the planet and your baby’s behind.
And let’s be clear. All wipes are straight up – NOT FLUSHABLE. Google ‘fatberg’ if you are unsure. But you can never unsee this. EVER!
The best choice for wipes is one made with a natural fibre which will naturally decompose and are perfect for delicate baby skin. And the best natural fibre is bamboo. Bamboo grows fast enough to meet demand, without false irrigation, pesticides or fertilisers. **
Thankfully WOTNOT celebrates Earth Day all year round by creating products that can make a difference to both your parenting life and the planet. Hallelujah to this rare balance of finding a product that is both friendly to the planet and genuinely great to use.
Why choose award winning WOTNOT Baby and Face Wipes:
This EARTH DAY, you’re invited to take care of your little family and the planet, with the choice of WOTNOT wipes. It’s an easy switch with minimal cost, with convenient options to buy in bulk or subscribe. Easy Peasy – no need to worry about baby brain forgetting them on the shopping list.
Let’s make life easy, convenient, good for baby, yourself and good for the planet.
MAMA EARTH, we’re thinking of you (& all the parents out there). Happy Earth Day!
Contributor: Marianne Randall
*https://zerowastecalifornia.org/2019/10/14/zero-waste-baby-wipes/
** https://www.mamabamboo.com/blogs/news/why-choose-a-bamboo-baby-wipe
The pandemic has sparked a rise in demand for not just loo roll, but greener products. The lockdowns, social distancing and images of natural disasters have shifted many people’s focus to thinking about helping to create a better, healthier world. It’s triggered a desire for more mindful self-care habits that are both good for your body and the globe. This shift towards sustainability is a positive biproduct of what has been a challenging time for all.
However, navigating the path to greener choices is fraught with deceptive marketing. Often when consumers think they’ve ‘gone green’, what they’ve actually bought is 50 shades of shady (and not really green at all).
It’s time we talked about GREENWASHING.
What is Greenwashing?
It sounds clean and green, but the dirty truth is ‘greenwashing’ is a manipulative sales trick. And it’s very likely happened to you!
The term ‘greenwashing’, (sometimes called ‘cleanwashing’) is when companies spruik their brand/product’s eco credentials, investing more time and money on marketing as “green” rather than actually focusing on truly being sustainable and good for the planet. Making people believe that their company is doing more to protect the environment than it really is.
Whilst some greenwashing is unintentional and results from a lack of understanding of what sustainability is, many times it’s embedded into the marketing/ PR strategy as a way to chase the green dollar whilst avoiding actually making the product better for the environment.
How to identify greenwashing …
As companies around the world surf the “green sustainable wave”, how can we spot the greenwash amongst a sea of brands?
Firstly, you can check out the common ways that companies pull the green wool over our collective eyes from outright lying, through to making claims with no scientific proof.
North American marketing firm, Terra Choice has defined *7 sins of greenwashing:
Secondly …
Breathe IN
Breathe OUT
Greenwashing by nature is sneaky and so learning about it can feel a little overwhelming. And I hear you, you’re busy already with a massive life admin list. Even learning about greenwashing is a good first step. (well done)!
Whilst you are rushing down the aisles in the supermarket or when clicking on your digital shopping cart, have a think about the following tips:
Greenwashing has serious ripple effects. It can prevent real green change. It makes it harder for truly green products to differentiate themselves and it takes up space in the fight against significant environmental issues like climate change.
We can all be change agents to create a future that we are excited about living in. Learning about greenwashing and making better choices help us in the journey towards a healthier planet.
The process of spotting greenwashing takes time, practice, patience and a little help from your friends who can share their insights on brands that are truly green and trustworthy.
Celebrate the brands that are doing a good job, who want to make a difference to the planet and to our bodies like WOTNOT.
Learn. Choose well. Pass it on.
Contributor - Marianne Randall
*https://www.ul.com/insights/sins-greenwashing
The words we use are powerful.
I went for a hike through a lovely part of Bowral. About 40 mins into our walk we came to a tricky part of the trail and seeing a family coming the other way we stopped to let them pass. Two girls, around the age of 5 and 7, bounded over the rocks with their mother, full of energy and clearly having fun. We heard more voices so waited a moment and around the corner came their little brother, about 4 years old, and their father.
The little boy had been walking quite a while at this point and the section he was now descending was rocky and a bit tricky for little legs. Anyone that has gone bushwalking with small kids will be unsurprised to hear that he started to cry a little. His father was not a rough or unkind man but he also wasn’t happy with his son’s fear and whinging so he said to him
“Come on, it’s only a few rocks, not hard.”
He then smiled and said “Don’t be a big girl.”
The boy started to cry and replied to his father that he was “Not a girl!!”
I was speechless.
With such a simple, even throw away phrase, his son heard a very destructive message; that it is not ok for boys to feel fear or to cry, and that girls are weak and helpless. His daughters heard this too. That they are not strong or capable.
Language matters. Words are powerful. Why are we still using phrases like this?
We need to do better. We need to use language that sets a foundation for gender equality and for old stereotypes to be just that, old and outdated.
Otherwise, we will continue to reinforce the idea that to be tough and strong is a man’s role and to be caring and vulnerable is a women’s role. These qualities are not gender specific; they are human. To be allowed to express all of them, without judgement, is vital for our mental health.
It is outdated to label either sex as only capable of one set of qualities, and it is destructive to place a higher value on one quality over the other.
We need to remove the idea that being tough is winning and being vulnerable is losing.
Look at how we value the many vital roles that make our society thrive. Awards for careers in teaching and nursing, traditionally female roles, are so out of balance with traditional male roles like finance and law. We need to address this imbalance and the idea that some qualities are “less” valuable than others.
We need to teach our kids that all emotions and characteristics are valid. That “Being a girl” or “Being a boy” is equally cool.
Today is International Women’s Day and it is a day to celebrate women and to shine a light on the continued inequality between the sexes across the world.
Gender parity is not just for women, it’s for everyone. It’s for girls and boys, women and men, and we will all reap the benefits of a society where reference to a “girl’s blouse” or a “boy’s shirt” is just a reference to fashion.
Sinead Roberts.
"Slip, slop, slap!”
It’s part of the Australian vernacular and a saying that has been engrained into our psyche. With lots of beautiful days still coming up is time to rethink what we really know about the sunscreen we are using.
And are we using the sunscreen that is best for our skin? Particularly if our skin is sensitive.
Let’s start out with the basics.
The sun causes damage to our skin through it’s ultraviolet (UV) radiation. Within the UV spectrum, there are two types of UV rays that harm our skin and lead to skin cancer.
It is important that you protect your skin from both types of UV rays.
Recently the TGA increased the maximum SPF rating from 30 to 50. Interestingly though, SPF50 only offers marginally more protection than SPF30. SPF50 filters 98% of UVB rays, whilst SPF blocks a comparable 96.7%.
The zinc oxide used in Wotnot Natural Sunscreen forms a natural mineral zinc shield which blocks out both UVA and UVB rays. Wotnot Natural Sunscreen is Australian made and owned and designed for the whole family, from your three-month-old baby to our beloved centenarians.
Not just designed for sun protection but also to nourish the skin.
We all know we should use sunscreen every day, but what about those harsh ingredients that we then lather on our biggest organ, the skin? Especially sufferers of eczema, psoriasis or rosacea know how hard it is to find everyday essential products that don’t irritate their skin.
Wotnot Organic Sunscreens are created to soothe and protect the skin four ways to prevent premature ageing, sun damage and sun allergies:
This way even the most sensitive skin gets to keep its elasticity and smoothness all through the year when enjoying the great outdoors.
We love receiving feedback form our customers, both the very young and young at heart! 😊
"Love this natural sunscreen as I had tried many natural ones in the past and this was the first to rub in easily and not have that zinced up look. Unfortunately someone else liked the look of it too and it disappeared. I will order more soon."
Review by Stephen May 2023.
Rubs on well, isn’t too thick and doesn’t smell like anything. I’ve tried a few over the years and this in one of my favourite.
Review by Kellie on Ocy 2023.
Wotnot Naturals is a proud supporter of the Eczema Association Australia.
Check out our natural sunscreen range today!
