Our Ingredients

Natural Ingredients for Sensitive Skin

When it comes to what goes into Wotnot Naturals, our philosophy is simple - we use 100% wot’s good and 0% wot’s not.

Now, more than ever, families rely on natural - not synthetic - skin care. After all, why wouldn’t you put the health of your body, and the planet, first? Our co-founders, Sinead Roberts and Sioned Guard, are uncompromising when creating natural alternatives to conventional options.

For 16 years, they have collaborated with their customers to create baby and skin care products with nourishing, organic oils certified by ACO and COSMOS ORGANIC,  while avoiding commonly used cosmetic ingredients considered toxic by the EWG Skin Deep® database.

Certified by ACO. Natural Organic.

100% wot’s good

Certified organic jojoba oil

Rich in essential fatty acids, antioxidants and vitamins A, D and E to help regenerate skin cells.

Certified organic rosehip oil

Easily penetrates the skin to help restore moisture balance. A great source of vitamin C and trans-retinoic acids for regeneration of damaged skin tissues.

Certified organic aloe vera leaf juice

A high concentration of healing, antiseptic and anti-inflammatory agents.

Certified organic flaxseed oil

A rich source of omegas 3 and 6 - considered essential to human health.

Certified organic chamomile oil

Provides soothing, calming and healing action useful for hypersensitive skin.

Certified organic shea butter

To help skin retain moisture and elasticity.

Certified organic pawpaw

A rich source of vitamin C, A and E, pantothenic acid, folate, magnesium and potassium.

Certified organic tea tree

Packed with antibacterial and anti-inflammatory properties - and also offers a natural cooling effect.

Certified organic pink grapefruit extract

A natural skin toner. It benefits oily or congested skin and can help prevent or battle acne and improve skin elasticity.

Certified organic avocado oil

This has a high sterol content giving significant hydration to the epidermis to improve the skin’s elasticity.

Certified organic sweet almond oil

Easily absorbed emollient, softens skin, improves complexion, restores lost moisture and leaves skin with a refreshed glow.

Certified organic camellia oil

Rich in oleic acid and vitamins A, B and E.

Certified organic coconut oil

Moisturises and hydrates skin.

Certified Australian Kakadu plum extract

One of the richest natural sources of vitamin C, the most essential antioxidant that slows down the aging process.

 

0% wot’s not good

Genetically modified organisms (GMOs)

Living organisms genetically engineered in laboratories, they commonly show up in skin care products as lauric acid, lethicin and maltodextrins.

Polyethylene glycols (PEGs)

Often used in cosmetic products as surfactants, emulsifiers, cleansing agents, humectants and skin conditioners. PEGs are also known as ethoxylated chemicals, which may cause skin irritation.

Parabens

Parabens are a type of preservative often used to prolong shelf life by preventing the growth of harmful bacteria and mold.

Sulfates

Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are compounds produced from petroleum and plant sources such as coconut and palm oil. SLS and SLES may irritate your eyes, skin and lungs especially with long-term use.

Artificial fragrances

The International Fragrance Association (IFRA) shows some synthetic fragrances have been linked to health concerns including cancer, allergies and sensitivities.

Synthetic dyes

Synthetic colours are made from coal tar or petroleum, which can be contaminated with heavy metals such as lead and arsenic.

Ethylenediamine tetraacetic acid (EDTA)

Often used as a stabiliser in cosmetics to prevent ingredients from binding. It also allows products to foam.

Petrochemicals

A petrochemical is any chemical derived from petroleum and natural gas and used for a variety of commercial purposes.

Gluten

Gluten is a protein found in wheat, barley, rye and other grains which some people have allergies to, so we have excluded it. 

OUR DIFFERENCE


Did you know that your skin is the body's largest organ? It's also porous, meaning it absorbs whatever you put on it. This is why it's important to be mindful of the synthetic and chemical formulas that often lurk in skincare products. These ingredients can trigger allergic reactions and even contribute to the development of disorders, including cancer.

We don’t take shortcuts, we don’t use cheap fillers, irritants or toxins. Instead our products are brimming with skin benefiting ingredients like certified organic aloe vera, for its deeply hydrating and nourishing properties and colloidal oatmeal, one of nature’s natural skin super ingredients.

When it comes to what goes into Wotnot Naturals, our philosophy is simple - we use 100% wot’s good and 0% wot’s not.

Our co-founders, Sinead Roberts and Sioned Guard, are uncompromising in creating natural and high-performing alternatives to conventional options. For 20 years, the first question we ask when formulating is, “Is it edible?”. Our products contain nourishing, organic oils certified by ACO and COSMOS ORGANIC and 0% ingredients considered toxic by the EWG Skin Deep® database.


We understand that being a new mum can be a roller coaster. There are so many learning curves, and making decisions that will shape your little one's future can be overwhelming. It's like a sixth sense kicks in! Everything counts, and you're determined to give your baby the best possible start in life.

When a little one arrives, so does the joy, concerns, unconditional love, guilt and the mental load. You name it – we've been there. We’re here to make one part of caring for your baby and family a lot easier.

The skincare industry can be overwhelming and confusing. So many products claim to be natural, toxin-free, plastic-free and organic while containing ingredients like phenoxyethanol (which has been linked to a range of reactions from eczema to severe, life-threatening allergic reactions). It can be daunting and difficult to determine which products to trust.

With the constantly changing landscape of what's considered healthy, it can be tough to keep up. That's why many modern mums have turned to the Yuka app. It provides reliable and impartial answers on wot’s good and wot’s not.

Over two decades in the industry have taught us that keeping our focus on only organic and natural solutions, that are also kind to our environment, doesn’t mean compromising on performance. Nature has always provided high-performance options, which is why we are endorsed by naturopaths, midwives and hospitals. It’s why we have thousands of positive product reviews, and why our baby wipes were selected to be part of the New South Wales Government Baby Bundle Bag given to all new parents.

And a Fun fact: a Wotnot baby wipe is used every 2 seconds across Australia and New Zealand.

Why we are Picky About Our Ingredients.

Our ingredient choice is a crucial aspect that sets us apart and we love to talk about it with mums, families, and any conscious, curious human being we find on our way.

100% wot’s good

Certified organic jojoba oil

Rich in essential fatty acids, antioxidants and vitamins A, D and E to help regenerate skin cells.
Certified organic rosehip oil

Easily penetrates the skin to help restore moisture balance. A great source of vitamin C and trans-retinoic acids for regeneration of damaged skin tissues.
Certified organic aloe vera leaf juice

A high concentration of healing, antiseptic and anti-inflammatory agents.
Certified organic flaxseed oil

A rich source of omegas 3 and 6 - considered essential to human health.
Certified organic chamomile oil

Provides soothing, calming and healing action useful for hypersensitive skin.
Certified organic shea butter

To help skin retain moisture and elasticity.
Certified organic pawpaw

A rich source of vitamin C, A and E, pantothenic acid, folate, magnesium and potassium.
Certified organic tea tree

Packed with antibacterial and anti-inflammatory properties - and also offers a natural cooling effect.
Certified organic avocado oil

This has a high sterol content giving significant hydration to the epidermis to improve the skin’s elasticity.
Certified organic sweet almond oil

Easily absorbed emollient, softens skin, improves complexion, restores lost moisture and leaves skin with a refreshed glow.
Certified organic camellia oil

Rich in oleic acid and vitamins A, B and E.
Certified organic coconut oil

Moisturises and hydrates skin.
Certified Australian Kakadu plum extract

One of the richest natural sources of vitamin C, the most essential antioxidant that slows down the aging process.
Castor Oil

Moisturises and hydrates skin. Castor oil, a vegetable oil, is commonly utilised for various cosmetic and medical reasons. It offers potential benefits for facial and skin health, such as acne control, moisturizing, and inflammation reduction.
Rosa Damascena Flower Oil

Tightening pores, preventing wrinkles, improving texture, treating broken capillaries and scarring for even skin tone, and promoting healthy skin cell growth.
Zinc oxide and Titanium dioxide

Zinc oxide and titanium dioxide are natural minerals, form a protective barrier on your skin, reflecting the potent UVA and UVB rays from the sun. These minerals are the main active components in physical sunscreen, also referred to as mineral sunscreen.
Purified water

Purified water is mechanically filtered or processed to remove impurities such as bacteria, viruses, chemical pollutants, lead, and copper
100% plant based compostable BAMBOO

Bamboo is one of the most sustainable resources on the planet. Trees can take up to 15 years to reach full height, but a year after we trim our bamboo, it will have grown back and can be harvested again.
Candelilla Wax

Candelilla wax, a vegan substitute for beeswax, is a vegetable wax derived from the Candelilla plant. This wax offers various health advantages such as forming a protective layer on the skin, retaining moisture, and offering antioxidants naturally.
Colloidal Oatmeal

Colloidal oatmeal binds moisture, softens skin, soothes itching, and has anti-inflammatory properties that help balance natural pH levels, making it beneficial for dry skin.
Grapeseed oil

Grapeseed oil is beneficial for oily, combination, and acne-prone skin due to its antibacterial and astringent qualities.
Safflower Oil

Safflower Oil is known for improving skin texture, tone, overall appearance, and quality. It helps in eliminating whiteheads, blackheads, and acne, thereby reducing blemishes and preventing future breakouts.
Marshmallow root extract

Marshmallow root extract calms redness, reduces inflammation, and aids in retaining skin moisture. Individuals with sensitive and easily irritated skin can find it beneficial.
Certified Organic Apricot Oil

Apricot oil contributes to enhancing skin tone, preserving softness, and promoting a radiant complexion. Additionally, it nourishes the skin and reduces the visibility of facial wrinkles, fine lines, and blemishes.
Olive Oil

Olive oil can soothe dry skin, psoriasis, and eczema with its vitamin E, antioxidants, squalene, and oleocanthal properties. It also has anti-aging and skin repair benefits, being non-toxic, antimicrobial, and hypoallergenic.

0% wot's not. Here’s what we leave out and why

✘ Benzyl Alcohol

(butylparaben, ethylparaben, methylparaben, isobutylparaben and propylparaben)
✘ Sulphates Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)

Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are compounds produced from petroleum and plant sources such as coconut and palm oil. SLS and SLES may irritate your eyes, skin and lungs especially with long-term use. (eg. sodium lauryl sulphate, sodium coco sulphate, ammonium lauryl sulphate, sodium laureth sulphate, ammonium laureth sulphate)
✘ Plastic or glues
✘ Polysorbates 20
✘ Artificial fragrances or perfumes

The International Fragrance Association (IFRA) shows some synthetic fragrances have been linked to health concerns including cancer, allergies and sensitivities.
✘ EDTA or Polyethylene glycol (PEGS)

Ethylenediamine tetraacetic acid (EDTA)

Often used as a stabiliser in cosmetics to prevent ingredients from binding. It also allows products to foam.

Polyethylene glycols (PEGs)

Often used in cosmetic products as surfactants, emulsifiers, cleansing agents, humectants and skin conditioners. PEGs are also known as ethoxylated chemicals, which may cause skin irritation.
✘ Phenoxyethanol or parabens

Parabens are a type of preservative often used to prolong shelf life by preventing the growth of harmful bacteria and mold.
✘ Sodium Benzoate
✘ Genetically modified organisms (GMOs)

Living organisms genetically engineered in laboratories, they commonly show up in skin care products as lauric acid, lethicin and maltodextrins.
✘ Synthetic dyes

Synthetic colours are made from coal tar or petroleum, which can be contaminated with heavy metals such as lead and arsenic.
✘ Phenoxyethanol

Skin exposure to phenoxyethanol has been linked to allergic reactions ranging from eczema and hives to anaphylaxis
✘ Petrochemicals

A petrochemical is any chemical derived from petroleum and natural gas and used for a variety of commercial purposes.
✘ Gluten

Gluten is a protein found in wheat, barley, rye and other grains which some people have allergies to, so we have excluded it.

BABY RANGE INGREDIENTS

EXTRA SOFT & STRONG BABY WIPES

made from 100% bamboo include certified organic aloe vera and vitamin E. Uniquely designed to be both gentle and effective.

Free from a range of harmful chemicals, including perfumes, parabens, and chlorine, our wipes are completely toxin-free and plastic-free.

In fact, our Baby wipes are so highly regarded that they have been included in the New South Wales Government Baby Bundle Bags distributed to all new parents in New South Wales, Australia. With a Wotnot baby wipe being used every two seconds across both Australia and New Zealand, it's no wonder we have earned an impressive 100/100 ranking on the Yuka app (which boasts a staggering 48 million users).

What Sets Our Baby Products Range Apart?

Our baby shampoo, baby wash, baby lotion, and baby nappy rash cream are unique. Unlike other brands that use water (up to 90%) as the primary ingredient, our main ingredients is Certified Organic Aloe Vera. We chose this for its natural humectant properties which helps replenish lost moisture in baby's sensitive skin.

Our second hero ingredient is natural Colloidal oatmeal trusted for decades for its calming, soothing, and nourishing effects, which are particularly beneficial for eczema prone or sensitive skin. All our baby skincare products contain 2% colloidal oatmeal to ensure the baby's skin benefits from this super skin food ingredient.

Designed by parents and made in Australia, our baby range is made from 100% natural ingredients, and our packaging is made from recycled plastic.

Loved and trusted for over 10 years our unique sunscreen formulas offer four-way protection and nourishment

We chose a natural physical shield of zinc oxide to deflect harmful UVA and UVB rays.

Certified organic aloe vera leaf juice helps replace lost moisture in the skin while our natural waxes act as barriers to lock in this moisture and prevent skin dryness.

Shea Butter, Jojoba, and Safflower oils act as emollients that help bind skin cells together, preventing cracking.

Our sunscreens are free from synthetic active ingredients that absorb damaging UV rays converting them into wavelengths of light and heat.

Unlike conventional sunscreen brands we disclose all ingredients on our packaging so that you can stay 100% informed. Our baby sunscreen, made with mostly edible ingredients, is now the top selling baby sunscreen in pharmacy and is safe for babies as young as three months old.

Award-winning formulas, loved by over 250,000 families!