our story

We are a business, founded by women for women, making high-performing, clean & natural skincare.

Loved and trusted since 2004, our products let you care for yourself and your family worry-free.

In 2004 two mums Sinead and Sioned, in collaboration with a group of like-minded women, went on a mission to find a better choice for all Australian parents. They searched the world for gentle, chemical-free products that wouldn't harm baby’s delicate skin. After a lot of searching and finding only semi-natural options, they decided to take a leap of faith and turn their struggle into a business! And so Wotnot was born - a brand that works with their customers to co-create high-performing, clean and natural skincare solutions for families in Australia and now world-wide.

Our motto is simple: "You dream, we create". Collaboration is one of our core company values, it's how we started the business and how we've grown ever since.

Wotnot Natural’s range now spans over 26 products, including baby wipes and skincare, sunscreen, bb cream, face wipes, makeup brush sets, tanning products, and more. They're all made from natural ingredients without any nasty chemicals, because we believes in using only the best of nature for your family. With Wotnot, you can trust that you're getting worry-free products that contain 100% wot's good, 0% wot's not!

Our mum-driven approach has led to over 5 million product sales and the title of Australia's No.1 Selling Baby Sunscreen in pharmacies. Why? Because we co-create with mums, we don’t take shortcuts and our customers are front and centre of everything we do.

This has resulted in uniquely high-performing skincare formulas that are gentle yet powerful.

Our founders, Sinead and Sioned, continue today with their mission to support women in making better choices for themselves and their families.

With a deep love of all things outdoors and respect for all life, our mission has always been to help improve the wellbeing of people and our planet. We do this by working with our customers to co-create innovative (sometimes world first!) skincare that matches conventional brands on performance but ditch the toxins!

#WOTSNOTTOLOVE

COMMITTED TO OUR COMMUNITY

Our community is at the heart of our brand. We've always known that we are better when we work together.

We also believe in the power and joy in helping each other and proudly donate a portion of all your purchases to support Bear Cottage children's hospice and Women's Community Shelters.