Every ingredient is guided by our 100% Wot’s Good, 0% Wot’s Not philosophy and our BarrierKind™ approach — selected to support the skin, and fully disclosed so you know exactly why it’s there.
Why it matters
Your skin absorbs what you put on it. We started Wotnot, in collaboration with our customers, because we couldn't find products that were high performing, clean and nourishing. So we co-created with our connumity - sourcing only ingredients we'd be happy to read aloud on the label.
NO parabens - NO SLS/SLES - NO synthetic fragrances - NO PEGs - NO petrochemicals - NO artificial preservatives - NO nano-particles
Rich in essential fatty acids, antioxidants and vitamins A, D and E to help regenerate skin cells.
Easily penetrates the skin to help restore moisture balance. A great source of vitamin C and trans-retinoic acids for regeneration of damaged skin tissues.
A high concentration of healing, antiseptic and anti-inflammatory agents.
A rich source of omegas 3 and 6 - considered essential to human health.
Provides soothing, calming and healing action useful for hypersensitive skin.
To help skin retain moisture and elasticity.
A rich source of vitamin C, A and E, pantothenic acid, folate, magnesium and potassium.
Packed with antibacterial and anti-inflammatory properties - and also offers a natural cooling effect.
A natural skin toner. It benefits oily or congested skin and can help prevent or battle acne and improve skin elasticity.
This has a high sterol content giving significant hydration to the epidermis to improve the skin’s elasticity.
Easily absorbed emollient, softens skin, improves complexion, restores lost moisture and leaves skin with a refreshed glow.
Rich in oleic acid and vitamins A, B and E.
Moisturises and hydrates skin.
One of the richest natural sources of vitamin C, the most essential antioxidant that slows down the aging process.
Living organisms genetically engineered in laboratories, they commonly show up in skin care products as lauric acid, lethicin and maltodextrins.
Often used in cosmetic products as surfactants, emulsifiers, cleansing agents, humectants and skin conditioners. PEGs are also known as ethoxylated chemicals, which may cause skin irritation.
Parabens are a type of preservative often used to prolong shelf life by preventing the growth of harmful bacteria and mold.
Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) are compounds produced from petroleum and plant sources such as coconut and palm oil. SLS and SLES may irritate your eyes, skin and lungs especially with long-term use.
The International Fragrance Association (IFRA) shows some synthetic fragrances have been linked to health concerns including cancer, allergies and sensitivities.
Synthetic colours are made from coal tar or petroleum, which can be contaminated with heavy metals such as lead and arsenic.
Often used as a stabiliser in cosmetics to prevent ingredients from binding. It also allows products to foam.
A petrochemical is any chemical derived from petroleum and natural gas and used for a variety of commercial purposes.
Gluten is a protein found in wheat, barley, rye and other grains which some people have allergies to, so we have excluded it.
