OUR STORY
Pioneering Natural Skincarers
As pioneers in natural sun protection, we care about everything your skin absorbs over a lifetime. Since 2006, we’ve championed 100% Wot’s Good and 0% Wot’s Not, bringing the best clean and natural formulas to market. In a category dominated by chemical ingredients, we stand as true challengers. Today, we lead the Natural Clear Zinc sunscreen market in Australia, trusted by over 260,000 happy customers.
Our skin-wellness mission
Our Skin-Wellness Mission: 100% Wot’s Good, 0% Wot’s Not
We craft innovative, high-performance, clean, and natural solutions that empower you to embrace a cleaner lifestyle. With full ingredient transparency, our safe and effective formulas support your sun care, beauty, and baby care needs—because you deserve to know exactly what goes on your skin.
Our values are the foundation of who we are and drive everything we do:
Collaboration – We are stronger together. Our customers inspire everything we create.
Commitment – We are dedicated to our mission of clean, natural, and transparent care.
Courage – We are a small company with big ambitions. We are not afraid to put people first and challenge industry giants to follow our lead.
Respect – At our core, we honour all life and the delicate environment we share, guiding every decision we make.
We are pioneers.
We are challengers.
We are collaborators.
We are natural skincarers.
Committed to our community
Our community have always been at the heart of our brand. We believe in the power and joy in helping each other and proudly donate a portion of all your purchases to support Bear Cottage Children's Hospice and Women's Community Shelters.
