PHOTOAGING
Dermatologists agree that sunscreen is the no. 1 anti-aging cream you can use. And you should use it, every day. In fact it is so important that the only time you don’t have to wear it on is at night.
We believe that growing old is a privilege and as we age fine lines, pigmentation and wrinkles are inevitable. Premature skin aging however is not and the appearance of fine lines and wrinkles is significantly accelerated by photoaging ie damaging to the skin by exposure to sunlight and ultraviolet light. According to the Skin Cancer Foundation photoaging is responsible for 90% of early visible changes to the skin.
Wearing sunscreen should be part of your morning skincare routine, everyday.. and not just sunny days!. It not only helps prevent skin cancer (yes please!) is can also prevent photoaging and you are never too young or too old to start.
The best sunscreen to use is one that protects the skin using physical actives ie containing zinc oxide and/or titanium dioxide. These work by reflecting damaging rays away from the skin rather than absorb these rays as chemicals actives like Ethylhexyl Methoxycinnamate and Methylene Bis-Benzotriazolyl Tetramethylbutylphenol do.
“Who has time for a 3-step skincare routine every morning?” Very well said!
Our sunscreens have been co-created with you, which makes them pretty special. When we formulate new products, you image the most amazing things. That’s why our sunscreen also contains anti-oxidants that help stabilise the skin and plant collagen serum to give a youthful appearance. And if you like the idea of wearing a natural looking foundation, we also have the option of sunscreens with beautiful natural looking tints. Our job was to make, looking after your skin every morning easier, so these suncare, skincare and makeup hybrids have been created to work as hard as you do!
NATURAL ZINC OXIDE UV PROTECTION + COLLAGEN SERUM + ANTI-OXIDANTS + MINERAL MAKEUP COVERAGE.. all in one easy step! Check it out here!
TOXIC LOAD
Future proofing the health of your skin also means reducing your toxic load. Toxic load refers to the accumulation of toxins and chemicals in the body, which are ingested from a variety of sources, including personal care products.
Formulating with us you have this covered too. The zinc oxide in our sunscreen is contained in a silky lotion made with the most natural ingredients. We list these ingredients clearly on our packaging. Most sunscreen brands do not list their ingredients (it is not a legal requirement)… so you really don’t know what you are putting on your skin.
Wotnot 3-in-1 sunscreen + skincare (+tints) not only makes morning easier, they also gives you peace of mind too.
You can read Skin Cancer Foundations detailed article here
Photoaging: What You Need to Know About the Other Kind of Aging - The Skin Cancer Foundation
