100% wot’s good, 0% wot’s not – because sensitive skin deserves better.
If your little one – or you – struggles with eczema-prone skin, you’re not alone. Eczema affects 1 in 3 Aussie children, often flaring up due to irritants, harsh ingredients, or changes in weather. At Wotnot Naturals, we believe healthy skin starts with ingredients that nourish, not harm (toxin-free). That’s why our products follow our guiding promise: 100% wot’s good, 0% wot’s not.
Let’s take a look at what to avoid, and what to embrace, when caring for eczema-prone skin – naturally.
🚫 Wot's Not: Ingredients to Avoid in Eczema Care
When it comes to delicate or irritated skin, certain ingredients can do more harm than good. These common offenders are best left out of your routine:
❌ Synthetic Fragrances
Often hidden under the label “fragrance” or “parfum,” synthetic scents can be major irritants. They may smell nice, but they often contain allergens and hormone disruptors that dry out and inflame the skin.
❌ Sulphates (like SLS/SLES)
These harsh foaming agents strip natural oils from the skin, leading to dryness and irritation – exactly what eczema-prone skin doesn’t need.
❌ Petrochemicals & Mineral Oils
They might feel smooth at first, but these ingredients create a barrier that traps heat and bacteria – not ideal for sensitive or inflamed skin.
❌ Parabens and Phenoxyethanol
These preservatives are known to disrupt the skin’s natural microbiome, potentially triggering flare-ups.
✅ Wot’s Good: What to Look For Instead
At Wotnot Naturals, our formulas are packed with gentle, nourishing ingredients chosen specifically for their calming, anti-inflammatory properties.
🌿 Colloidal Oatmeal
A superstar for eczema care, oatmeal soothes itching, restores the skin barrier, and calms inflammation.
🥥 Organic Coconut Oil
Rich in fatty acids, it moisturises deeply and has natural antibacterial properties – a great ally for compromised skin.
🌻 Certified Organic Aloe Vera
Nature’s healer. Aloe helps reduce redness and irritation while boosting hydration.
💧 Calendula Extract
Known for its healing properties, calendula gently reduces inflammation and supports the skin’s recovery process.
👶 Tips & Tricks for Natural Eczema Care
Here are some simple ways to care for sensitive skin using the power of nature:
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Keep baths short and lukewarm – hot water can dry and irritate eczema-prone skin.
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Use a gentle, sulphate-free baby wash that respects the skin’s natural barrier.
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Moisturise immediately after bathing to lock in hydration with a nourishing lotion or cream.
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Dress in breathable fabrics like cotton and bamboo – they reduce itchiness and allow the skin to breathe.
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Patch test always – even natural ingredients can cause a reaction in highly sensitive skin, so try new products slowly.
💛 Why Wotnot?
Our baby lotion, baby wash, and nappy rash cream are all crafted with eczema-prone skin in mind – free from anything that doesn’t belong. We skip the nasties and embrace only what your skin truly needs.
Because 100% wot’s good, 0% wot’s not isn’t just a slogan – it’s our promise to every parent, every bub, and every sensitive skin type.
Explore our baby range → [link to collection]
Follow us for more natural skincare tips on [Instagram/Facebook] @wotnotnaturals
